The Twitterverse exploded with people upset over this video that is the kickoff to a campaign to get girls interested in STEM:
So, the objections at #sciencegirlthing is that this perpetuates stereotypes instead of helping break them. Not sure what the entire message is, since the whole 54 seconds is a teaser for a larger campaign, but one can see the objections: it has girls, makeup, fashion, high heels..all the things that science apparently is not. In the link above, a female scientist who admits she is not the target audience, gets all up in the grill of the campaign.
But..and here is what I am thinking the campaign COULD BE: What if the campaign is designed to show girls that all of the things they use in life, like makeup, fashion, heels, whatever, all those things that they use and do all have a science component to them? Like makeup? That is chemistry. Like heels? That is physics and engineering. Like fashion? That is psychology, and chemistry, and research… It is fun to watch the inter webs have collective spasms of righteous indignation when they see something that they only see a portion of.
And all those “Scientists” out there complaining: Are you the exact same group that expects to collect lots of data BEFORE passing a judgement on something? Have you been to the site? Have you seen any more of the campaign? Perhaps the overall campaign does suck, then pass judgement. But maybe, it is not as bad as you think.
Just saying, maybe you should practice what you preach.
I always thought you come up with your conclusions AFTER you collect all the data…
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